En el número 20 de la revista italiana MOUSSE la crítica y comisaria Cecilia Alemani entrevista al grupo de artistas neoyorkinos The Bruce High Quality Foundation, quienes hacen referencia a dos proyectos en los que Latitudes colaboró con el grupo: la oficina temporal que crearon para nuestra participación el festival 'NO SOUL FOR SALE' que tuvo lugar el pasado Junio en X Initiative en Nueva York y la obra exposición colectiva 'Greenwashing. Environment: Perils, Promises and Perplexities' en la Fondazione Sandretto Re Rebaudengo en Febrero–Mayo 2008.

Fotos de la oficina temporal durante el festival 'NO SOUL FOR SALE' aquí
Fotos de la exposición colectiva 'Greenwashing...' aquí

The Reduce Art Flights (28.02.08, Turin) leafleting campaign has been included in the exhibition 'Gustav Metzger, Decades 1959–2009' at the Serpentine Gallery in London (on view until 8 November). The leaflet was produced in occasion of the Latitudes-curated exhibition 'Greenwashing. Environment: Perils, Promises and Perplexities' that took place between February and May 2008 at the Fondazione Sandretto Re Rebaudengo in Turin, Italy. For the occasion the invitation mailing was accompanied by the pamphlet encouraging visitors to arrange alternative travel to the exhibition.

For further info check http://www.reduceartflights.lttds.org

Milan-based Kult Magazine has published an article on art and ecology in their October issue written by art critic and curator Daniele Perra. In the section, Perra interviews curator Francesco Manacorda (curator of the exhibition 'Radical Nature: Art and Architecture for a Changing Planet 1969-2009' on view at the Barbican Art Gallery, London, until 18 October), as well as English artist Simon Starling and selects a few ongoing exhibitions and events that analyse the relationship between art and nature.

In page 88 (see detail above) Perra mentioned Latitudes' ecology-related projects such as the 'Greenwashing. Environment: Perils, Promises and Perplexities...' exhibition at the Fondazione Sandretto in Turin in 2008, the guest-edition of UOVO #14 in 2007 and the publication 'Land, Art: A Cultural Ecology Handbook' in 2006, to introduce our participation in the forthcoming The Wånas Foundation seminar on Art and Ecology taking place on the 21 October in Knislinge, Sweden and in the symposium organised by Hinterland Projects on 26th November titled 'The evolving relationships between artists, the changing climate and new responsibilities'.

[Above: Detail of page 88 of the magazine. With thanks to Daniele Perra]

During 'NO SOUL FOR SALE' we are presenting several publications and paraphernalia related to our projects, including:

– Compendium of essays, artists' projects, etc. 'Land, Art: A Cultural Ecology Handbook' (Royal Society of Arts/Arts Council England, 2006)
– Magazine UOVO #14 'Ecology, Luxury and Degradation' (The Bookmakers Ed., Summer 2007)
– Exhibition catalogue 'Greenwashing. Environment: Perils, Promises and Perplexities' (The Bookmakers Ed., February 2008)
– Artist book by Simon Fujiwara 'The Museum of Incest: A Guide' (Archive Books, May 2009)

We also have DVDs of Jan Dibbets' recent film '6 Hours of Tide Object with Correction of Perspective' (as part of Portscapes) and a public sculpture produced in October 2008 by Lawrence Weiner on occasion of his exhibition 'THE CREST OF A WAVE' at Fundació Suñol, Barcelona (we also have the exhibition booklet available).

The Bruce High Quality Foundation also have a computer available from where visitors can burn DVDs for $5 as well as some of their publications.

Transposing our daily operations from Barcelona to New York's 22nd Street, Latitudes is presenting its recent publications, project-related paraphernalia and documentation. The office ‘scenario’ is conceived by the artist group The Bruce High Quality Foundation, incorporating dining furniture from the abandoned 1983 Burger King from Governor’s Island (see images above and below), where they have recently filmed 'Isle of the Dead'. This zombie movie about the death of culture in New York will be premiered during Creative Time’s ‘This World & Nearer Ones’ (opening June 27,2–4pm). Latitudes first collaborated with Bedford-Stuyvesant-based The Bruce High Quality Foundation for the group exhibition ‘Greenwashing. Environment: Perils, Promises and Perplexities’ (Fondazione Sandretto Re Rebaudengo, Turin, Italy, February–May 2008). Touching on themes such as gentrification and public space, satire and self-promotion, its activities have included reality TV, films, tableaux vivants, photography, protests, installations, merchandising and a production based on the musical Cats.

During NO SOUL FOR SALE we are also showing Jan Dibbets’ 6 Hours Tide Object with
Correction of Perspective (1969/2009) (8 mins.) as well as the 'making of' the film (20 mins). Shot in February 2009 and premiered on 14 June in Rotterdam, this Dibbets work is the inaugural project of Portscapes, the Latitudes-curated commission series taking place throughout 2009 in and around Maasvlakte 2, a 5000 acre extension to the Port of Rotterdam, The Netherlands.

NO SOUL FOR SALE: 24–28 June, 1–9pm. Free admission.
28 June, 6–7pm: Screening three films by The Bruce High Quality Foundation

X INITIATIVE: 548 West 22nd Street, New York, NY 10011 (former Dia Center)
GETTING THERE: C or E train to West 23 Street station, and walk west on 22nd towards X

All images: Latitudes | www.lttds.org

The website established for RAF / Reduce Art Flights in conjunction with the Latitudes-curated exhibition 'Greenwashing. Environment: Perils, Promises and Perplexities' can now be found at a sub-domain of our site www.reduceartflights.lttds.org. The previous URL (reduceartflights.com) is no longer in operation.

The content is the same however, the main feature being a 12 minute interview with Gustav Metzger, initiator of the project, conducted by Emma Ridgway (now curator at RSA Arts & Ecology).

Looking back at the past year is a infectious exercise at this point in the calendar. We would like to thank everyone that has visited or taken part in our projects, from the small ones to the 3 year-long collaborations, whether from nearby or far away.

Our 2008 began as intense preparations were well underway for the group exhibition 'Greenwashing. Environment: Perils, Promises and Perplexities' at Fondazione Sandretto Re Rebaudengo, Turin (29.02 –18.05.2008) co-curated with Ilaria Bonacossa. 'Greenwashing...' presented the work of 25 artists and artists groups (11 of those produced new work). A 192 page catalogue was published by The Bookmakers Ed., Turin – you can buy a copy here (English/Italian editions).

Following 'Greenwashing...' we presented 'A Stake in the Mud, A Hole in the Reel: Land Art's Expanded Field 1968–2008', a film and video programme curated at the invitation of the Museo Tamayo in Mexico City that later toured to 8 venues between April and October: MARCO, Vigo; Stadtkino (Kunsthalle Basel), Basel, Switzerland; CAAC, Sevilla; Fundació Suñol, Barcelona; Barn Hongersdijk Farmstead, Wilhelminapolder, The Netherlands; Spike Island, Bristol, United Kingdom; Centro de Arte Dos de Mayo, Móstoles. For further information you can read an essay in the Winter 2008-9 (upcoming) issue of Art & Co magazine or download press articles and programmes here.

Before the end of the summer we were part of the jury for the Premi Miquel Casablancas, an award for Spanish artists under 36. From around 200 portfolios and projects submitted Latitudes, together with Aimar Arriola, selected four artists to participate in the exhibition later in the year: ‘La, la, la, la: on winning and losing’ (29.11.2008 – 10.01.2009).

The summer was filled with more research and work to be done, which was carried out thanks to the support and hospitality of the Deutsche Börse Residency Programme, Frankfurter Kunstverein, Germany.

The 2008-9 season began with the exciting realisation of 'The Crest of a Wave’, a four-part project by Lawrence Weiner at Fundació Suñol, Barcelona (08.10 – 15.11.08) that had a great press, radio, specialised media and TV coverage (see post 12 November); followed by the conclusion of the 3 year-long public commission by Tue Greenfort which was presented in a discrete mode alongside his Frieze Art Fair project (16-19 October). This commission was an initiative of the RSA Arts & Ecology programme, London, which has recently become the Arts & Ecology center. Soon there will be a small publication gathering the history of the commission as well visual documentation of the project.

In November, as part of Artissima 15 Latitudes presented 'X, Y, etc!', a video programme comprised of around 40 works that was inspired by Charles Fort's research methodology, the paranormal and anomalous phenomena, the uncanny and the unexplained.

And now looking a little towards what's to come in 2009 ... since May 2008 (see previous posts here and here) we have been working on 'Portscapes', a series of artists’ projects that will take place throughout 2009 alongside the construction of ‘Maasvlakte 2’, a 1,000 hectare area of reclaimed land that will extend the Port of Rotterdam, Europe's largest seaport and industrial area. Mirroring a port's function of transit and exchange 'Portscapes' will involve Rotterdam-based artists and those from countries including China, Austria, Mexico, Scotland and the US, with the aim of considering the physical and conceptual implications of the new lands of Maasvlakte 2, as well as the city-port as a distributive network across artistic, marine and mercantile registers. 'Portscapes' will be introduced during Art Rotterdam (5–8 February 2009) by a small ‘prologue’ publication designed by Ben Laloua / Didier Pascal.

Throughout 2008 we have also contributed several catalogue essays, articles, exhibition reviews, artists profiles, etc. a selection of which can be downloaded from our writing archive.

Happy New Year!

Eva Scharrer reviews 'Greenwashing' in the current issue of Artforum, Summer 2008, on p. 456. There is a printable pdf version on our Greenwashing archive along with other critical responses to the exhibition including from El Mundo, La Stampa and Artforum.com

The Cartier Award 2008 has been awarded to Cuban artist Wilfredo Prieto (b. 1978). The award enables artists to realise a major project as part of Frieze Projects at the Frieze Art Fair, curated by Neville Wakefield, as well as to enjoy a 3-month residency at Gasworks, London, to produce the piece.

According to Frieze Art Fair 2008, "Prieto will present Pond, a site-specific installation of more than 100 oil drums. The mirrored pond-like effect created by water in the lids of the drums will be punctured by the presence and movement of a frog. The work will be a beautiful and poetic reflection on the current international obsession with accumulation and growth."

A version of the work is currently on view in the group show Latitudes curated with Ilaria Bonacossa at the Fondazione Sandretto Re Rebaudengo in Turin as part of the exhibition “Greenwashing. Environment: Perils, Promises and Perplexities” (until 18 May).

To know more about Prieto's work, read the profile that appeared in Frieze Magazine (October 2007, Issue 110) and the images of 'Grasa, Jabón y Plátano' (2006) in 'Extraordinary Rendition', the exhibition we curated in NoguerasBlanchard (March 2007).

Following is an excerpt of the artist entry in the 'Greenwashing...' catalogue:

The artist’s most visible contribution to Greenwashing is Estanque (Pond) (2007), a new sculpture in which a congregation of crude oil barrels have seemingly been transformed into an idyllic, ‘eco-friendly’ lily pond habitat with the addition of water puddles and a live frog. Though the oil barrel is not commonly part of our everyday surroundings as a physical object, it has a familiar significance as the standard unit of volume for the production and consumption of petroleum, and as such, it is often cast as a symbol of all of the ills of fossil-fuel dependency. Furthermore, the price of a barrel is a global index of macroeconomic conditions, geopolitical stability, and the fundamentals of energy supply-and-demand. [1] The environment that Prieto has created by converting the petroleum containers is no more ‘natural’ than the oil itself – which is, after all, an organic substance. Yet the sculpture inevitably suggests the prospect of eco-advertising, as if its graphic visual summary of apparent amphibian-petroleum harmony could perfectly lend itself to an audacious company marketing department in a bid to demonstrate their ‘green’ industrial principles. [2] – Max Andrews

1. According to the 2007 CIA World Factbook, in Italy the equivalent of 32.1 barrels of oil are used each day for every 1000 people – or 11.7 barrels per person per year. The figure for the US is roughly double this estimate, and for Cuba, roughly half.
2. The connection to a recent Ford Motor Company campaign is irresistible: the well-known character Kermit the Frog appears pedalling on a bicycle singing his 1970 song ‘Bein’ Green’, before he spots a Ford Escape Hybrid in a verdant wood, ‘I guess it is easy being green’, Kermit declares. See www.youtube.com/watch?v=kKotANcNVyo

[Image: Wilfredo Prieto 'Estanque (Pond)', 2008. Oil barrels, water, frog. Courtesy the artist and Galería NoguerasBlanchard, Barcelona. Photo: Courtesy Fondazione Sandretto Re Rebaudengo, Torino]

Below you can read the review of the 'Greenwashing. Environment: Perils, Promises and Perplexities' exhibition by Emily Verla Bovino in Artforum Critics' Picks. The project website (www.greenwashing.lttds.org) has also been updated with links to press articles (ongoing) and a photogallery with a selection of installation shots.

- - - "Greenwashing" Fondazione Sandretto Re Rebaudengo Via Modane, 16 February 29–May 18

“Cyclus Offset,” “KeayKolour Recycled May,” “Shiro Alga Carta”: A series of “all natural,” “ecological” papers color the catalogue for “Greenwashing” in a muted rainbow of earthy greens, yellows, and pinks. Designed by the exhibition’s curators—Ilaria Bonacossa and Latitudes’s Max Andrews and Mariana Cánepa Luna—the volume offers its own version of “green sheen.” Are the Fondazione and the organizers self-consciously engaging in the same banal posturing they set out to critique? Or do they see the printing of an art catalogue on recycled paper as a step in the direction of philosopher Félix Guattari’s exhortation to “think transversally,” toward a reconciliation of the nature/culture dichotomy? Like most of the show’s twenty-five participating artists, the organizers are uncompromising in their ambiguity: They neither propose grand solutions nor shy away in passive resignation. An ambitious project that occasionally falters, “Greenwashing” is largely successful in broadening and interrogating the narrow views that dominate environmentalist debates. Works by Jorge Peris, Lara Almarcegui, and Chu Yun provide the most exemplary models of this approach. For Fairy, 2008, Peris bolted slabs of wet clay to the walls of a back room, transforming the space’s frigid architecture into a musty den of soft, sweating walls kept moist by a network of sprinklers. Like Peris’s installation, Almarcegui’s slide show and postcards, titled A Wasteland: Rotterdam Harbour, 2003–2018; Genk, 2004–2014; Arganzuela Public Slaughterhouse, Madrid, 2005–2006; Peterson Paper Factory, Moss, 2006–2007, documents microenvironments that are at once constructed and deconstructed, simultaneously additive and subtractive. In A Wasteland—wilderness by design—the artist negotiated with municipal authorities and landowners to preserve the atmosphere of disuse in a selection of urban lots, sparing them from the restoration and clean-up of urban planners. In Chu’s Constellation, 2006, various appliances set to “sleep” mode are arranged in a dark room. Their twinkling red, blue, and green lights are the stars of a heaven inhabited by obsolete electronics, including VHS players and soon-to-be-outmoded technologies, like CRT television monitors. While Chu’s work evokes what Andrews calls the “‘What can I do?’ responses to climate change,” it also explores the seductiveness of the spectacular apocalypse scenarios frequently invoked in environmentalist rhetoric. Such eschatological visions aren’t the province of environmentalists alone, however. As Noam Chomsky affirms in Cornelia Parker’s video, Chomskian Abstract, 2007: “About a third of the population probably believes it doesn’t matter what we do about global warming . . . because Jesus is coming and so . . . what’s the difference? . . . Those of us who are saved will rise to heaven, and everyone else will be massacred—and it’ll be wonderful.” —Emily Verla Bovino

A continuación una selección del artículo 'Verde es el color del dinero' de Mariano Navarro que se publicó en el suplemento 'El Cultural' de 'El Mundo' el 13 Marzo 2008 – podeis descargar un pdf aquí, en la sección de prensa de nuestra web:

Greenwashing se ocupa de un tema pujante, la situación del medioambiente en el mundo, y cómo su título indica lo hace desde una óptica tan amplia como determinada. Greenwashing es un neologismo que define la injustificable apropiación de las virtudes medioambientales por parte de la industria, los estamentos políticos o las organizaciones, con la finalidad de crear una imagen positiva de sus actividades o productos y una imagen mistificadora que distraiga la atención respecto a sus propias responsabilidades e impactos medioambientales negativos. Green significa verde, washing, lavar, y podría traducirse por “lavar con verde” o, más irónicamente, por “el verde lava más blanco”.

El comisariado ha sido un trabajo colectivo entre Ilaria Bonacossa, jefa de exposiciones de la Fondazione, y el estudio Latitudes, formado por Max Andrews y Mariana Cánepa Luna, colaboradores del programa Arts & Ecology, autores del libro Land, Art: A Cultural Ecology Handbook, organizadores en la Bienal de Sharjah de un simposio sobre el tema y editores de un número de la revista UOVO, de Turín, con el tema Ecología, Lujo & Degradación. Cito esta parte de su curriculum porque sin el conocimiento previo del temario tratado, difícilmente podrían haber llevado a cabo una lectura que, sin ilustrar tesis preconcebida alguna, resulte tan rica, tan alertadora e instructiva, en el mejor sentido del término. Tampoco para la Fondazione, que ha dedicado esfuerzos en esos aspectos desde 2001. (continúa...)

[Imagen: Ibon Aranberri 'Light over Lemoniz (without shockwave)', 2000–4. Cortesía del artista e Isabella Bortolozzi, Berlin]

The new RAF / Reduce Art Flights website (www.reduceartflights.com) is now up (until end of 2008) [update: the website is now at www.reduceartflights.lttds.org], featuring an exclusive audio interview with Gustav Metzger by Emma Ridgway about the RAF project and its implementation in the Greenwashing show.

Curated by Latitudes with Ilaria Bonacossa, Greenwashing. Environment: Perils, Promises and Perplexities finally opened to the public on Thursday and continues at the Fondazione Sandretto Re Rebaudengo, Turin, until 18 May (e-flux mailing). La Stampa previewed the show here. We are currently working on redesigning the project website (www.greenwashing.LTTDS.org) which will include installation photographs, audio interviews with participating artists and details about the 192-page catalogue (English and Italian editions). Details to be announced here on the Latitudes blog.

Meanwhile to whet your appetite here are some photos of Jorge Peris's Fairy (2008), one of several new installations in the exhibition: a cave-like environment consisting of 400kg of clay kept from drying out through the use of a humidity system. Peris has likened the experience of the work – which took three weeks to complete – to being inside the belly of a whale.



All images: Courtesy the artist and Zero..., Milan

Tonight we are taking the 'Salvador Dalí' night train from Barcelona to Turin—in part as response to RAF / Reduce Art Flights—to install and work on the catalogue for our show 'Greenwashing. Environment: Perils, Promises and Perplexities', which will open at the Fondazione Sandretto Re Rebaudengo on 28th February (19h-21h). It includes works by Jennifer Allora & Guillermo Calzadilla, Lara Almárcegui, Maria Thereza Alves, Ibon Aranberri, Amy Balkin, The Bruce High Quality Foundation, Chu Yun, A Constructed World, Minerva Cuevas, Ettore Favini, Cyprien Gaillard, Tue Greenfort, Norma Jeane, Cornelia Parker, Jorge Peris, Wilfredo Prieto, RAF / Reduce Art Flights, Tomás Saraceno, Santiago Sierra, Simon Starling, Fiona Tan, Nikola Uzunovski, Sergio Vega, Wang Jianwei and James Yamada.

En primer número de la revista Art&Co se incluye un texto de Max Andrews donde se analiza la obra de los artistas Amy Balkin, Cyprien Gaillard, The Bruce High Quality Foundation y Allora & Calzadilla – cuyas obras estaran presentes en la exposición co-comisariada por Latitudes 'Greenwashing. Environment: Perils, Promises and Perplexities' (véase http://greenwashing.lttds.org), que inaugura el 28 Febrero en la Fondazione Sandretto Re Rebaudengo, Torino (exposición abierta del 29 Febrero al 11 Mayo).

Max Andrews, 'El arte después de la ecología' / 'Art after Environmentalism', Art&Co, Número 1, Invierno 2008 / Number 1, Winter 2008, pp.28-32 & 116-118 (English translation). Descargar pdf aquí (3.7MB)

Revista trimestral editada por la Asociación Amigos de ARCO.
Directora Editorial: Ángela Molina
Contacto: artandco@artandco.es
Números anteriores: http://www.arco.ifema.es (véase menú 'Publicaciones')

A few comments:

• Curated by ... Mariana Cánepa Luna, NOT Cánapa

• The exhibition has now been extended until 11 May

We have launched the temporary project website for 'Greenwashing. Environment: Perils, Promises and Perplexities': www.greenwashing.lttds.org. The site will be developed and updated over time as an extension to the printed catalogue, with expanded contents such as installation shots, interviews, artists CVs, etc.

The list of participating artist (ongoing) is: Jennifer Allora & Guillermo Calzadilla, Lara Almárcegui, Maria Thereza Alves, Amy Balkin, The Bruce High Quality Foundation, Chu Yun, A Constructed World, Ettore Favini, Cyprien Gaillard, Tue Greenfort, Norma Jeane, Cornelia Parker, Jorge Peris, Wilfredo Prieto, RAF / Reduce Art Flights, Tomás Saraceno, Simon Starling, Nikola Uzunovski, Sergio Vega, Wang Jianwei, James Yamada.

The show will open on 28 February 2008 at the Fondazione Sandretto Re Rebaudengo, Turin and remain on view until 11 May. The exhibition is curated by Ilaria Bonacossa and Latitudes (Max Andrews & Mariana Cánepa Luna).

For any press enquiries please email: press@fondsrr.org

[Image: Sergio Vega, 'Paradise on Fire', 2007. Series of five inkjet archival prints, 106 x 134 cm each. Courtesy the artist and Umberto di Marino Arte Contemporanea, Naples]

Piotr Uklanski 'A Retrospective' (main space) and Tue Greenfort's 'Medusa' (upper and lower galleries) at the Secession, Vienna, 20 September – 18 November 2007.

All images: Latitudes | www.lttds.org